Privacy Policy

PRIMEROOTS LIMITED ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website primerootslimited.com, contact us, or engage with our services.

By accessing our website or using our services, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our website or services.

We may collect the following types of information:

We use the information we collect for the following purposes:

• Business Communications: To respond to your inquiries, provide quotes, and communicate about orders and shipments
• Service Delivery: To process and fulfill your orders for fresh produce
• Customer Support: To provide assistance and resolve any issues or concerns
• Marketing: To send you relevant updates about our products, services, and industry news (with your consent)
• Website Improvement: To analyze usage patterns and improve our website functionality
• Legal Compliance: To comply with applicable laws, regulations, and export requirements
• Security: To protect against fraud and unauthorized access

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted partners who assist us in operating our business (logistics, shipping, payment processing)
• Legal Requirements: When required by law, court order, or government authorities
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for any other purpose

All third parties with whom we share data are contractually obligated to protect your information and use it only for the purposes specified.

We implement appropriate technical and organizational measures to protect your personal information, including:

While we strive to protect your personal information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Preference Cookies: Remember your settings and preferences

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

Depending on your location, you may have the following rights regarding your personal information:

To exercise any of these rights, please contact us using the details provided below.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Business records related to transactions are retained for a minimum of 7 years in compliance with Kenyan tax and business regulations.

As an international exporter, we may transfer your information to countries outside of Kenya, including European Union member states, the Middle East, and other regions where our clients are located.

We ensure that appropriate safeguards are in place to protect your information during international transfers, including compliance with GDPR requirements for EU customers.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.