PRIMEROOTS LIMITED was established with a passion for showcasing the best of Kenyan agriculture to the world. Our founders recognized the incredible potential of Kenya's fertile highlands and committed to building a company that would set new standards in fresh produce export.
From our first shipment, we've been driven by an unwavering commitment to quality. Today, we've grown into a fully integrated agribusiness, managing operations from seed to shelf โ cultivating on our own farms, partnering with outgrowers, processing in state-of-the-art facilities, and delivering to customers across Europe, the Middle East, and Asia.
What sets us apart is our dedication to excellence at every stage. We invest in our people, our communities, and sustainable practices that protect our environment for future generations.
The guiding principles that drive everything we do
To deliver premium quality fresh produce from Kenya to global markets through sustainable farming practices, innovative technology, and an unwavering commitment to excellence. We create value for our customers, partners, and communities while being responsible stewards of the environment.
To be Africa's most trusted and innovative agribusiness exporter, recognized globally for exceptional quality, reliability, and sustainable practices. We envision a future where Kenyan produce is synonymous with premium quality in international markets.
Committed to the highest standards in everything we do
Honest, transparent, and ethical in all our dealings
Embracing technology and new ideas to improve continuously
Protecting the environment for future generations
A fully integrated agribusiness covering every aspect of fresh produce export
Operating multiple farms across Kenya's fertile highlands, utilizing modern farming techniques and sustainable practices to grow premium quality produce.
Partnering with over 100 smallholder farmers, providing training, inputs, and guaranteed market access while ensuring quality standards are met.
State-of-the-art packhouse facilities for grading, sorting, and packaging produce to meet stringent international quality and safety standards.
Rigorous quality control at every stage, GlobalGAP certified operations, and complete traceability from farm to destination.
Complete cold chain management from harvest to delivery, maintaining optimal temperatures to ensure produce arrives fresh and in perfect condition.
In-house logistics team handling all export documentation, customs clearance, and coordination with airlines for timely delivery worldwide.
Premium fresh produce cultivated with care and exported to markets worldwide
What makes us the preferred partner for premium Kenyan produce
GlobalGAP certified operations with complete traceability. Every product meets the highest international food safety and quality standards.
Year-round supply with consistent quality. Our integrated operations ensure we deliver on time, every time, regardless of season.
Deep expertise in fresh produce export with established relationships in key markets across Europe, Middle East, and Asia.
Dedicated account management, flexible packaging options, and responsive communication to meet your specific requirements.
Environmentally responsible farming with water conservation, integrated pest management, and community development programs.
From seed to shelf, we control every aspect of the supply chain, ensuring quality and consistency at every stage.
Exporting premium Kenyan produce to markets across the globe
Export Countries
Partner Farmers
Tons Annually
Days Supply
United Kingdom, Netherlands, Germany, France, Belgium, and other EU markets. Our largest export destination with established retail and wholesale partnerships.
UAE, Saudi Arabia, Qatar, and other Gulf states. Growing market with increasing demand for premium fresh produce and quality vegetables.
Singapore, Hong Kong, Japan, and emerging Asian markets. Expanding presence in region with high demand for quality vegetables and avocados.