PRIMEROOTS LIMITED was founded with a vision to connect Kenya's rich agricultural heritage with global markets. We recognized the immense potential of Kenyan produce and committed ourselves to delivering the finest quality vegetables and fruits to international buyers.
From our humble beginnings, we have grown into a fully integrated agribusiness operation, managing everything from cultivation and harvesting to processing, packaging, and export. Our success is built on strong relationships with farmers, commitment to quality, and dedication to customer satisfaction.
Today, we export premium French beans, Mangetout, Avocados, and fresh herbs to over 15 countries, maintaining our reputation for excellence and reliability in every shipment.
Countries Served
Farming Partners
Driven by purpose, guided by values, and focused on excellence
To deliver premium quality fresh produce from Kenya to global markets through sustainable farming practices, innovative technology, and unwavering commitment to excellence. We strive to create value for our customers, partners, and communities while promoting environmental stewardship.
To be Africa's most trusted and innovative agribusiness exporter, recognized globally for exceptional quality, reliability, and sustainable practices. We envision a future where Kenyan produce is synonymous with premium quality and excellence in international markets.
The principles that guide everything we do
We are committed to the highest standards in everything we do, from cultivation to customer service, ensuring quality in every aspect of our business.
We build strong partnerships with farmers, suppliers, and customers, fostering mutual growth and success through open communication and trust.
We embrace cutting-edge technology and modern farming practices to improve efficiency, quality, and sustainability in our operations.
We make informed decisions based on data, market intelligence, and customer feedback to continuously improve and adapt to changing needs.
A fully integrated agribusiness operation covering every aspect of production and export
Multiple farm locations across Kenya utilizing modern agricultural techniques and sustainable farming practices.
Learn MorePremium avocados cultivated and exported to international markets, meeting global quality standards.
Learn MoreFrench beans, Mangetout, and fresh herbs grown to perfection and exported worldwide.
Learn MoreComplete logistics solutions ensuring timely delivery from farms to global destinations.
Learn MoreComprehensive distribution network serving local Kenyan markets with fresh produce.
Learn MoreNumbers that showcase our impact and reach
Farming Partners
Tons Exported Annually
Operations Support
Meeting international food safety standards
Environmentally responsible farming methods
Long-term relationships with global buyers
We are committed to sustainable agriculture that protects our environment and supports local communities